Instore queueing costs the global retail sector more than $200 billion annually. Wouldn’t it be great to eliminate this?


How It all Started

The idea for MishiPay originated when Mustafa Khanwala, CEO and Founder, waited in a queue at a supermarket for 20 minutes in the summer of 2015 to buy a single can of soda. Frustrated, he thought there must be a better way to do this, for both stores and their customers. And thus, the journey began...


MishiPay's Achievements


Taking Our First Steps:


The first MishiPay prototype was created, followed by Tanvi Bhardwaj, Mustafa’s best friend, joining MishiPay as Co-Founder & Chief Technology Officer. Soon after, we won our first deployment at ‘The Dandy Lab’ in London.


In early 2016 we moved to a new home at IDEALondon, a post-accelerator centre run by Cisco, UCL Engineering and EDF Energy. By the summer we had won our first commercial deal, deploying at the Deloitte 'Store of the Future' in London and secured our first external investment from Manchester University and UCL.



Growing Our Reach & Impact:


After closing our pre-seed funding round we began deployments across the globe in demonstration stores and built strategic partnerships with Cisco, Avery Dennison, Echangeur BNP Paribas and Weshop Germany.


After beginning the year by successfully raising over £2m in seed funding from the likes of Nauta Capital and Commerce Ventures, MishiPay launched with leading French DIY retailer Leroy Merlin. This was followed by the creation of Saturn Express; Europe’s first cashierless store in Innsbruck, Austria. Over 30,000 users visited the store. We ended the year by deploying with leading fashion retailer Mango in stores in London and Barcelona and with Saturn in Hamburg; the world’s largest consumer electronics store.


In February 2019 both Mustafa and Tanvi were named on the prestigious Forbes ‘30 Under 30’ list, and shortly after we reached a proud milestone; our first national rollout with Decathlon Netherlands. We closed the year by securing £3.5m in our Series A funding round, with investment from American Express, United Ventures and Nauta Capital, and claimed the Institut du Commerce Connecté ‘Startup Of The Year’ award.


Establishing MishiPay As Global Leaders


Despite the challenges caused by the pandemic, we rolled out our technology with prestigious retailers across Europe including MUJI and Decathlon Deutschland and also launched with SPAR, Londis, Eroski and Dufry. Our team had now grown to more than 40, with offices in London, Bangalore and Dallas.


By the beginning of 2021 MishiPay was live in hundreds of stores across 13 countries, following our deployment with Flying Tiger Copenhagen in Sweden, Denmark and Norway. This soon became 14 when we launched our technology with Paradies Lagardere in the United States.



Mustafa Khanwala

CEO & Founder

Tanvi Bhardwaj

CTO & Co-Founder

Swati Phadke

Chief Financial Officer

David Grenham

Marketing Director

Theo Sotiriou

Director Of Product

Stewart Twynham

VP Operations & Security

Kingsly Kaba

Business Development Director, UK

Chris Szima

Business Development Director, North America



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