November 28, 2019

French toy giant PicWicToys launches mobile self-checkout with MishiPay

Leading French toy retailer PicWicToys today announced it is launching MishiPay’s mobile self-checkout solution in its stores. With the new ‘Scan, Pay, Play’ system, customers can simply scan and pay for items using their smartphone, leaving them free to exit the store with their purchases, without any need to queue or wait at a conventional checkout.

For customers shopping with children, waiting in long queues can be even more frustrating and eliminating the need for queuing has been one of the key factors that has driven customers to buy toys online over the last decade. Through the partnership with MishiPay, PicWicToys has committed to creating a market-leading frictionless customer experience for shoppers, allowing them to use the smartphone technology they already carry to prevent queues spoiling the enchanting, immersive in-store shopping experience that PicWicToys create.

The partnership with MishiPay will first see their system launched in their popular stores in Lomme, Caen-Mondeville, Villeneuve D’Ascq, St Maximin (Creil) and Le Havre.

Innovating in a disrupted market

The toy retail industry made front page headlines in 2018 when Toys “R” Us went into administration, and many mourned the loss of bricks and mortar toy shops. However, the parent company of PicWic, Luderix, moved quickly to acquire the assets and activities of Toys ‘R’ Us France and have since launched the successful network of 63 stores across the country branded as PicWicToys.

Recognising the competitive advantages of some online toy retailers, PicWicToys set about making customer experience one of their priorities for their stores, and MishiPay’s mobile self-checkout is one of their key initiatives to offer convenience.

Speaking about the launch, Mathieu Charent, Team Leader of Transformation & Innovation of PicWicToys said: “We want to eliminate all friction from the experience of shopping at PicWicToys. In today’s digital world, customers have come to expect a shopping experience that is smooth and enjoyable. Working with MishiPay we have now created a magical customer experience that combines the convenience of online shopping with the excitement of exploring our wonderful toy stores.

PicWicToys is the latest retailer to partner with award-winning British tech company, MishiPay, following the recent launches with MediaMarktSaturn and Decathlon. Founder and CEO of MishiPay, Mustafa Khanwala, said: “We are delighted to be working with PicWicToys and have seen first-hand their commitment to reinventing retail and creating a frictionless shopping experience for their customers. We are excited to see the impact that our technology will have in their much-loved toy store environment.