A Sweet Success: Discover How Mishipay Turned DDF’s High Footfall Into High Revenue

Dubai Duty Free’s Fix Chocolate pop-up store became a shopper magnet, drawing intense crowds during peak flight times thanks to the viral popularity of Dubai Chocolate. However, with only a single traditional cash register, the store faced long queues that spilled into the airport concourse—resulting in lost sales, frustrated customers, and staff under pressure. Conventional checkout solutions simply couldn’t keep up with the traffic, creating bottlenecks that hurt revenue and customer satisfaction.

Mishipay solved this by introducing a mobile POS system that let staff process transactions anywhere on the shop floor, instantly scaling up checkout capacity. This flexible solution eliminated queue overflows, empowered staff to serve customers directly, and created a smooth, rapid purchasing journey for every traveler.

By making checkout mobile and staff-driven, Mishipay helped DDF convert huge demand into record-breaking sales, while dramatically improving both store efficiency and the passenger experience.