Of all F1 weekend transactions captured by MishiPay
From problem alignment to full live deployment
ROI during the F1 peak period
MishiPay helped WHSmith North America handle extreme peak trading during the Formula 1 Las Vegas Grand Prix by rapidly deploying flexible checkout solutions across high-traffic airport and hotel stores. With fixed tills unable to absorb sudden surges in demand, MishiPay layered three new checkout journeys on top of WHSmith’s existing Aptos and Oracle Xstore infrastructure — without disrupting core POS, stock, finance, or reporting processes.
Within just five weeks, WHSmith went live with mPOS devices, self-checkout kiosks, and Scan, Pay & Leave across key locations, including Harry Reid International Airport and the LINQ Hotel. During the F1 peak period, MishiPay captured up to 50% of all transactions, reduced pressure on traditional tills, helped recover sales that could have been lost to queues, and delivered a 358% ROI.
This rapid deployment gave WHSmith the flexibility to serve customers anywhere in-store, absorb event-driven demand spikes, and create a faster, more convenient checkout experience without replacing its existing POS systems.
"The future of retail belongs to organizations that can rapidly test, deploy, and scale customer-facing innovation. Our work with MishiPay demonstrated how speed, partnership, and data-driven execution can translate into measurable business impact."