Industry-leading stickiness

Grocery stores are visited regularly and retaining a shopper’s custom is vital. Whether it’s a large shop once a week or a smaller “top-up” visit, the visit frequency of supermarkets means that solutions that save shoppers time and improve their experience when in-store have huge value. Therefore, user retention is a vital metric when measuring the effectiveness of new technology.

During our deployment, we have seen market-leading retention figures with 83% of our users retained over a 30-day period. When combined with the user feedback and ratings we have achieved, this demonstrates the value that our self-scanning technology delivers for shoppers. Request the full case study to read more about the technology that powers this kind of user retention.

Data captured & user engagement

Retailers have had access to lakes of data about their online shoppers for over two decades, but exactly what is happening in their brick and mortar stores is much more of an unknown. Our technology generates priceless data insights for retailers to fill this void and to create opportunities for onward marketing and future conversion. Click above to request the full case study to find out more.

A key metric that our technology helped our client understand was the average length of a user’s shopping session, and how this varied across their different store formats. In their supermarket and hypermarket stores this averaged at 16 minutes, but was markedly lower in their smaller stores.