ABOUT

MishiPay has been thoughtfully created to support brick-and-mortar stores in operating at their peak performance. Our solution frees store workers from the checkout so they can provide value in other parts of the shopper journey instead of just processing transactions behind the cashier’s desk. With MishiPay in action, shop personnel can completely concentrate on enhancing and optimizing the store environment and making sure they provide customers with the greatest experience possible.

When it came time to open a physical pop-up store Emma wanted to allow customers to experience the products themselves. At MishiPay we know that when you experience a product and you like it, that is the moment you have the highest probability of purchasing. However, the traditional checkout process can take time, which builds further resistance and increases abandonment.

In the situation of a pop-up store Emma had the following challenges:

• no physical space for cashiers
• products come in many variations (colors, shapes, sizes)
• delivery and payment details need to be captured easily and quickly
• no physical POS or terminals exist as Emma is online-only

After careful consideration, Emma selected MishiPay as the technology provider for the shopping journey in the pop-up store.

Conversion & user journey

MishiPay makes it super easy to add an item to your basket simply by scanning the barcode of the item. However, in the cases of furniture, barcodes might not always be visible or easy to find across a Kingsize mattress. Therefore, MishiPay created a unique QR code for each item, which was placed conveniently on the mattresses or next to that product, to allow customers to scan it without having to search for a barcode.

Next, MishiPay enabled the e-Commerce style features that allow customers to browse through variations of products (size, color) and add the right product. As the pop-up store was limited in space, customers were able to touch and feel one variation but were able to find additional ones on MishiPay. That cuts down massively on the alternative of having to go on the website, type in the name of the product to find it, and bookmark it for a later purchase.

Payments & Fulfillment

Apple Pay & Google Pay offer a much faster checkout experience. Firstly, the payment method is already saved on the mobile phone; hence the customer doesn’t need to retype. But also, they collect delivery addresses and payments in the same form. In fact, in many cases, shoppers might have already saved their delivery address on the Wallet, which makes the checkout process a matter of a few seconds. Despite that, the use of these wallets was 14% as adoption is still low in France.

The vast majority of transactions were completed via debit/credit cards. All payments were facilitated by Checkout.com allowing the customers to type in their delivery address and then the card details. Transactions were securely completed by 3DS via checkout.com.

MishiPay integrated with Emma’s existing PSP, checkout.com, which meant that Emma didn’t have to invest any time in reconciliation or settlement reporting.

MishiPay also integrated with Emma’s eCommerce fulfillment platform. This allowed Emma to pick up the orders automatically and process them without any changes to the existing infrastructure or processes.

Customers demographic

The vast majority of the customers were locals who wanted to buy a new mattress and were on the market looking for something new. As Emma is an online only retailer, the user base tends to be younger demographics, that own smartphones and are very digital savvy.